Entresto

THE PROBLEM // Heart failure symptoms too often go unnoticed and untreated. As a result, people don’t realize they have the disease, so the brand needed a way to help potential patients to self-diagnose.

THE SOLUTION // To tackle this serious issue, we gave people a light-hearted sing-along video on Facebook that points out the various symptoms of heart failure and the warning signs to look out for, calling on viewers to talk to their doctors if they experience any symptoms from the song they just sang.