Suavitel

‘Be Merry, Not Hairy’ 

  • 60% of millennial pet parents would rather cuddle their pets than their partners. The problem? Pet hair was getting in the way.

  • Introducing the Suavitel Crewneck: a prewashed holiday sweater treated with Shed Shield, with enough head holes for you, your partner, and your pet.

    Because holiday cuddles shouldn’t come with a side of pet hair.

  • +780mm total impressions
    +50 earned media placements
    29 sec sell out time

Case Study

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Agency: BCW (Burson)
Executive Creative Director: Diego Bertagni
Creative Director: Aaron Doyle
Senior Copywriter: Jane Mousseau
Senior Art Director: Carolina Dangelo
Senior Producer: Sarah Kelly
Production Partners: Smuggler