Senior Art Director
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Colgate

Colgate TOTAL PRO

THE PROBLEM //  82% of people have admitted to lying to their dentist out of shame, fear of judgment, or dreading the worst possible outcome for their teeth. 

THE SOLUTION // We gave people a safe place to anonymously admit the lies they’ve been telling their dentist in our Totally Honest Booth. Visitors learned how Colgate Total Pro gets ahead of common dental issues and empowers people to be more truthful when it comes to their teeth. 

400+ people came clean about their dental lies during our 3-day NYC activation. Getting people to come clean about their dental lies gave our NY goers a newfound confidence going into their next dentist appointment.

Case Study