Carlo rossi Wine
THE PROBLEM // Once a beloved brand and household name forty years ago, Carlo Rossi’s loyalist audience was aging, and with it, sales were slowly dying off. We were charged with modernizing the brand and connecting it to modern Millennial-age wine drinkers.
THE SOLUTION // What better way to connect with our modern-day millennial wine drinker than quirky, fun, and outrageous social media posts that capture the true personality of Carlo Rossi? The “backyard party” is what the brand is known for so we took bad jokes, cheesy moments, and too many red plastic cups and created the modern Rossi.
The work resonated, as we grew Carlo Rossi’s following on Facebook and Instagram by 800% throughout the campaign.
