The UNIVERSITY OF COLORADO BOULDER

THE PROBLEM // The University of Colorado needed a TV spot to show during Pac-12 sports events that embodied the experience of what it’s like being a student at CU Boulder.

THE SOLUTION // We captured the true moments of what it’s like being a student at CU and packed it into a nostalgic 30-second spot. Featuring heartfelt moments for students, like running onto the field behind Ralphie, walking on campus into your first class, and stepping out on the stage at graduation, this spot encapsulated the moments that make us true Buffs.